Kornit Digital
B2B manufacturing tech, and the hardest brief there is: complex capability, non-obvious buyer.
- 992K LinkedIn impressions in a year
- 48.6K followers
- 232K views in 90 days on Instagram
Everyone is flooding the feed. Almost nobody gets watched.
Turn your expertise into video your market actually watches. Six pieces a month, built to grow the channels you choose.
The whole argument is three numbers long - keep scrolling (:
01
95% of your market isn’t buying today
At any moment, only about 5% of buyers in a category are actually in the market. The rest won’t fill in a form, won’t answer an email, and won’t book a demo.
and when they finally are…
02
85% already have a list when they decide to buy
Most B2B buyers purchase from the shortlist they had on day one – the set of names already in their head before any research began.
Which leaves one way in…
03
66% say you need to look different to be seen
When asked what separates the content that lands from the content they scroll past, decision-makers didn’t say better arguments or deeper expertise. They said a format and style that looks different from everything else they see.
Roughly half of all new articles on the web are now written by AI.
The flood didn’t only bury mediocre writing - it trained the eye to skip, including past yours.
Writing better doesn’t solve this. Changing the format does.
Sources
95-5 rule – Ehrenberg-Bass Institute for the LinkedIn B2B Institute.
Day-one shortlist – Bain & Company.
Format – Edelman × LinkedIn, ~3,500 decision-makers across seven countries.
AI share of new articles – Graphite, 55,400 URLs sampled from Common Crawl.
BUILT TO BE WATCHED
BUILT TO SCALE
BUILT TO INFLUENCE
BUILT TO BE WATCHED
BUILT TO SCALE
BUILT TO INFLUENCE
The way to stand out and get your buyers to notice you.
Real video content on social media, to inspire advocates and influence decision-makers.
How it works
- 01
You bring the expertise
Your team already knows what your market needs to hear.
- 02
We make it worth watching
Scripted, shot and cut for your buyers’ feed.
- 03
Win, win, win
One asset, three audiences.
- The buyer who’ll shortlist you
- The engineer deciding where to work next
- The investor watching before the round
Where your content lands today
Where we take it
Three things happen, and none of them are just views.
- 01You get onto the day-0 list
- 02Your outreach starts landing
- 03Buyers arrive already convinced
What that has looked like
A Security
Coming out of stealth, with the company, the founders and the employees telling one story on the same day.
- 170K+ organic impressions across the launch
- 100K+ of it from founder and employee accounts
- 680+ reactions on the main post
OkCupid Israel
Consumer, not B2B - but it’s the clearest case of attention turning into a business result.
- 27M organic views over 462 pieces
- ~10% engagement rate
- #1 in downloads and active users, Nov 2025
Pick how much you hand over.
We make it
$5,000/month
6-month minimum
You run the channel. We make what goes on it.
- One platform, your choice
- Strategy and content plan
- 6 videos + 2 static posts a month
- Two revision rounds on script, two on edit
- You publish and manage
We make it and run it
$7,400/month
6-month minimum
Hand over the channel entirely.
- Everything in “We make it”
- We publish and manage the channel
- Community engagement
- Localization
- Monthly data report
One platform per plan. Want to grow on more than one channel? Let’s talk.
Every month
- 01Strategy
- 02Script
- 03Shoot
- 04Publish
- 05Measure
One month tells you whether we can produce. Six months tells you whether the channel worked.
Most of our posts on our TikTok page have over 10K views. Since working together, there is no doubt that we have reached impressive achievements.
Fair questions
What people ask before they say yes.
We already have a blog and it’s good.
The problem isn’t the writing. It’s a format competing against a flood the reader has been trained to skip.
How do you measure brand?
We don’t promise clean attribution. We promise you’ll watch the number move - in your how-did-you-hear-about-us field, in your branded search, and in what people say about you where you can’t currently see it.
We’re B2B. This doesn’t apply to us.
There’s no such thing as a business audience. There’s a person scrolling on their phone between meetings.
We have someone in-house.
She knows the product better than we do. What she doesn’t have is video production cadence and an outside ear. We don’t replace her. We give her a team.
Can we start with one month?
No. One month tells you whether we can produce. It tells you nothing about whether the channel works. Six months is in the contract for the same reason it’s in the answer you’d give your own board.
Where to start
Let’s see what this looks like for you.
Thirty minutes. We’ll go through what you’re publishing now, where your buyers actually are, and what six pieces a month would do about it. You leave with the read whether or not we ever work together.
One reply from a person, not a sequence.